Five whales is a full service marketing bureau. Our mission is to simplify the company’s marketing functions by being a trustworthy strategic advisor as well as the fulfiller of marketing activities. We help the marketeers in their everyday job by offering tailormade full services, starting from creation of marketing strategy to ready-made marketing materials. We are useful for the companies who: Lack the person responsible for marketing or who need marketing advice and support Wish to have project-based co-operation and simplification of dealings Need support for better planning and implementation of marketing activities Need a neutral opinion from a third party by auditing the efficiency of marketing activities with respective advice Wish to outsource the marketing function partly or completely, because there’s no need to hire a full time marketeer Need flexible and fast advertising services Marketing Audit Marketing audit consists of the analysis of the current marketing practices of the company with specific advice for improvements and further development. The process allows the company to identify the shortcomings in marketing activities from the point of view of employees, customers and independent third party (consultant). Based on the findings the consultant will provide the advice for solving the problems and improving the marketing activities and practices. Marketing audit provides: Clear overview of the current situation: the audit shows the shortcomings that limit the success on the market. Efficiency improvement of marketing activities: bringing out specific bottlenecks in company’s product, pricing, sales, service and other marketing activities and helps focusing the company’s investments in improving critical factors in order to improve competitiveness. Fundamental basis for further marketing activities: setting the base for the updated marketing strategy/plans and implementation practices. Marketing environment audit Macroeconomic environment: Demographic Economic Environmental Technical Political Cultural Micro environment: Market Customers Competitors The measurement: Marketing objectives and strategies Analysis on marketing climate Segmentation and choice of target groups Differentiation and positioning Pricing strategy Product policy Advertising Public relations Sales promotions Direct marketing Relationship marketing Superior service Integrated marketing communication Distribution channels Business to business marketing New product development Marketing knowledge systems Brand value comparisons Sales operations Marketing indicators Marketing management Pille-Mai MandreConsultant / Member of the BoardExperience: 10 years of managing the marketing and sales channels at IBM/LENOVO Estonian representatives. Strategic managemt of sales channels Marketing management, creating brand identity Co-marketing, integrated marketing communication and strategiv planning. Phone: +372 50 76 766E-mail: pillemai@viisvaala.ee   Evelyn LaarConsultant / PartnerExperience: 10 years of marketing management at Coca-Cola Baltics headquarters, Finland and Poland. Long term strategic marketing planning, annual business plans Turnaround of unsuccessful product/portfolio, new product development, integrated launch campaigns Marketing research and analysis. Phone: +372 53 46 7378E-mail: evelyn@viisvaala.ee   Triin Ploompuu Project manager Experience: graduated University of Tartu Viljandi Culture Academy. Events marketing, social marketing. Phone: +372 6776 794/ +372 55 24 240 E-mail: triin@viisvaala.ee